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Are hospital marketers prepared for the next competitive front?
For roughly two decades, most hospitals and providers have cautiously courted telemedicine. There was a lot of flirting and talk…
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The journey of 1,000 miles
As our communities reopen and hospitals resume elective surgeries, there are hopeful signals for our nation and our industry. But…
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The unintended consequences of high deductible health plans
The unintended consequences of high deductible health plans
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Relevance is King, and “The Top of the Funnel” is Most Relevant to The Most People
CVS’ announcement that the company is expanding its reach in chronic care management is the latest sign that the market…


