Social media is becoming a powerful force in how consumers understand their health, decide who to trust and make decisions about care.
In this episode of What Just Happened?!, BPD’s Emily Baker, VP of Innovation, and Kara Fox, Associate Director of Social Strategy, dig into findings from our latest market research report, Searching, Scrolling, Deciding. We explore how social media is becoming a second opinion for healthcare consumers, what makes health content credible enough to trust (and compelling enough to remember), and what healthcare organizations need to rethink to earn attention and influence decisions.
