Strategic insights for healthcare’s next era
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Searching, Scrolling, Deciding: How Social Media Influences Health Decisions Today
Social media is playing a growing role in how people understand and navigate their health. BPD’s latest consumer research explores…
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The front door of care has moved.
AI, the patient relationship, and the strategic choice health systems must make. For over a decade, “the digital front door”…
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The Medicare Confidence Gap
Between October 15 and December 7, millions of Medicare beneficiaries will choose coverage that shapes how they access doctors, caregivers,…
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The affordability election
Affordability is shaping the healthcare debate this midterm cycle. How should hospitals respond? Nine in 10 voters say healthcare costs…
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The Patient Next Door
New research on how consumers are navigating healthcare decisions in 2026 Healthcare consumers are making decisions differently than they did…
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The Narrative Debt
Washington just billed health systems for a decade of silence This year’s proposed Medicare rule regarding 340B and site neutrality…
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Prompted: AI in the Care Decision
How AI is reshaping the healthcare decision journey Artificial intelligence is moving from experimentation to everyday use in healthcare. Consumers…
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The Culture Reset
Health systems are under intense pressure, but what do the people inside the organization say is really breaking down? The…
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Crossing The Einstein Divide
The headlines around AI primarily focus on saving time and costs. And in the rush to automate, we’ve noticed the…
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The Courage to Save Millions
Health system leaders are always on the lookout for ideas and strategies from outside the industry to advance their organization.…
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Good people, flawed system
Health insurance companies are under growing scrutiny—but what do the people inside those organizations think? While the public conversation focuses…
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The Future of the CMO
Marketing’s value in health systems is under siege. What began as a quiet elimination of CMO roles across top health…